In November 2016 Microsoft announced Microsoft Teams—the new chat-based workspace in Office 365. Microsoft Teams is an entirely new experience that brings together people, conversations and content—along with the tools that teams need—so they can easily collaborate to achieve more. It’s naturally integrated with the familiar Office applications and is built from the ground up on the Office 365 global, secure cloud.


Chat for today’s teams

See content and chat history anytime in team chat or in private chat. Schedule small group or team meetings. Post an email in the thread to keep the team in the loop. Search for public teams to collaborate on shared projects.

How to use Microsoft Teams

First and foremost you’re going to need to activate Microsoft Teams. Within Office 365 portal head to the admin centre then look for Settings on the left-hand side, then go to Services & add-ins > Microsoft Teams, then toggle the option. The video below explains how.



The Five key features that make Microsoft Teams great for marketing

Communication in real time:

There biggest killer of a marketing campaign is the break down of communication. Microsoft Teams puts communication front and centre of your campaigns and means ideas, problems and solutions are shared instantly and easily.

Critique and Discuss Documents:

View and discuss projects in real time, regardless of location. This gives managers the ability to review projects and give instant clarity and feedback. Microsoft Teams allows you to collaborate with members of your team without the barriers of time and distance.

The use of already available connectors:

A key feature of Microsoft teams is that it lets you bring in other tools you already use and work with them in a central space. This cuts silos and means everyone is ‘on the same page’.

Say you’ve created a landing page where you’re hoping to get leads to download your latest whitepaper. It’s fairly common for this task to be split between a few different people – your website manager who tracks your analytics; the person whose job it is to promote that page via email and social media; the person whose job it is to write and edit that landing page. Microsoft Teams makes this process much less disjointed by bringing all these connectors into a central place where everyone can view everything:

  • – The website manager can immediately share the latest figures from Google Analytics and show colleagues how well (or otherwise) the page is doing
  • – The employee who runs email campaigns can show everyone else the kinds of messaging they’re using in the emails
  • – The person who wrote the landing page copy can incorporate this feedback into the second version of the page and improve it.

Make use of Microsoft’s tools

Microsoft Teams configures very well with the rest of Office 365. You can take advantage of some of the strengths of tools like Power BI, Calendar or Skype for Business in your marketing campaigns.

The wording in an article you’re trying to publish can cause a lot of internal disagreement. Of course, the best way to resolve this is to communicate openly – and surely the best way of doing this (when you’re not available to meet physically together) is via Skype for Business. Directly from Microsoft Teams you can launch a Skype for Business conference call and talk face to face with all parties.

Manage projects better

Fundamentally, successful marketing campaigns are all about project management. And Microsoft Teams are uniquely placed to facilitate those projects.

Use Microsoft Planner – or connect to your preferred project management tool – and build up a task list. Track progress from within the same interface as the rest of your project’s activities and discussions, and ensure hold ups are avoided. Because Microsoft Teams encourage so much transparency, it will be easier than ever to monitor progress and nip problems in the bud.


Why does Teams matter?

Microsoft Teams is designed to provide an easier way for groups of people to communicate and collaborate.

Microsoft argues that Teams’ trump card is its tight integration with Office services and Groups, which allows users to seamlessly and securely switch between editing documents, shared dashboards and planners, and group chat, video and voice calls. That simplicity of just setting up a Team and having access to all these shared services—without the need to spend hours configuring them—is part of what Microsoft sees as Teams’ selling point. Teams integration with email also allows messages sent to a designated Team address to be copied to a conversation in Teams.




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